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Social judgment theory is a framework that studies human judgment. It is how people's current attitudes shape the development of sharing and communicating information. [ 1 ] The psychophysical principle involved for example, is when a stimulus is farther away from one's judgmental anchor, a contrast effect is highly possible; when the stimulus ...
Brunswik's lens model is a conceptual framework for describing and studying how people make judgments. For example, a person judging the size of a distant object, physicians assessing the severity of disease, investors judging the quality of stocks, weather forecasters predicting tomorrow's weather and personnel officers rating job candidates all face similar tasks.
List-length effect: A smaller percentage of items are remembered in a longer list, but as the length of the list increases, the absolute number of items remembered increases as well. [163] Memory inhibition: Being shown some items from a list makes it harder to retrieve the other items (e.g., Slamecka, 1968). Misinformation effect
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland [17] in 1961, and was defined by Sherif and Sherif as the perception and evaluation of an idea by comparing it with current attitudes. The social judgment theory aims to explain how audiences process messages.
Social judgment theory suggests that when people are presented with an idea or any kind of persuasive proposal, their natural reaction is to immediately seek a way to sort the information subconsciously and react to it. We evaluate the information and compare it with the attitude we already have, which is called the initial attitude or anchor ...
Assimilation effects arise in fields of social cognition, for example in the field of judgment processes or in social comparison. Whenever researchers conduct attitude surveys and design questionnaires, they have to take judgment processes and resulting assimilation effects into account. Assimilation and contrast effects may arise through the ...
Furthermore, social judgment theory states that the greater the latitude of rejection for an individual (the more positions they object to outside of their own), the more involved that person is assumed to be with that topic (i.e. the stronger their attitude towards the topic), and the harder it will be to persuade them to change their attitude.
The social judgement theory examines how the assessment and perception of one's ideas are consistent with current attitudes. As new ideas are present, it is assessed by contrasting with one's current beliefs. Muzafer Sherif examined how one has their own latitudes of perception of their ideas and that may be opposing to others' point of view.