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In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.
Along with her husband and fellow researcher, Steven Woloshin, she started a company that is creating “drug facts boxes” for different medications. The idea is to translate the gobbledygook that appears in prescription package inserts or those fine-print full-page magazine ads into language that average consumers can understand.
Modern advertising was created with the innovative techniques used in tobacco advertising beginning in the 1920s. [14] [15] Advertising in the interwar period consisted primarily of full page, color magazine and newspaper advertisements. Many companies created slogans for their brand and used celebrity endorsements from famous men and women ...
Advertising that "every woman is different," by the 1950s, the shampoo was available in three expressions, color-coded for easy identity: [1] D (red label) "For Dry Hair" O (yellow label) "For Oily Hair" N (blue label) "For Normal Hair" In 1963, Breck was sold to Shulton Division of American Cyanamid, a chemical company based in New Jersey.
In the second quarter of 2010, AARP: The Magazine sold US$23.9 million in advertising. This represented a 14.5% increase over the same period the year earlier. [4] In 2017, a full-page ad in the magazine cost US$667,800, an 18% increase over the prior five years. [8] The magazine had a circulation of 22.5 million in 2017.
Grit carried a full-page ad offering Valentine cards for seven cents each. Grit also carried an ad for Sinclair Gasoline. (Willie Munn operated a Sinclair station at the corner of Main and Jackson streets in Kingstree.) Grit was recruiting carriers to sell their paper. You could make 4¢ for each paper you sold. [8]
TurboPlay was a spin-off magazine from the editors of VideoGames & Computer Entertainment (VG&CE), a popular multi-platform magazine of the late 1980s / early 1990s. VG&CE, like TurboPlay, was published by L.F.P. The two magazines would occasionally run cross-promotions to encourage readers to subscribe to their sister publication.
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