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In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing.
A mechanical pencil or clutch pencil is a pencil with a replaceable and mechanically extendable solid pigment core called a "lead" / ˈ l ɛ d /. The lead , often made of graphite , is not bonded to the outer casing, and the user can mechanically extend it as its point is worn away from use.
A ballpoint pen, also known as a biro [1] (British English), ball pen (Hong Kong, Indonesia, Pakistani, Indian and Philippine English), or dot pen [2] (Nepali English and South Asian English), is a pen that dispenses ink (usually in paste form) over a metal ball at its point, i.e., over a "ball point".
It also began offering new products, such as a mechanical pencil, ballpoint pens, plastic slide rules (instead of wood), and an India ink drawing pen. [15] The Faber-Castell logo was changed in 1950 to an oval design, incorporating the Faber-Castell family crest and the green color which the company had been using since 1905. [15] [13]
Pentel Co., Ltd. (ぺんてる株式会社, Penteru Kabushiki Gaisha) is a privately-held Japanese manufacturing company of stationery products. The name comes from one of their first widely known products and is a portmanteau of the English words pen and pastel.