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Transform your look with at-home hair color products and hair dyes by L'Oréal Paris. Our permanent and non-permanent colors come in various shades from blonde to purple.
Explore the best L'Oréal Paris hair color products. From permanent hair color to hair gloss to highlights and more, we've got what you need for your next look!
Not sure what hair color to choose? Explore your options and find the perfect shade from the L’Oréal Paris Superior Preference Hair Color collection.
Get beautiful color from root-to-tip with L'Oréal Paris permanent hair color. Find our best permanent hair color for every hair type and need. Choose the right brand to: cover even the most stubborn grays; get fade-defying, luminous depth and dimension, or create a bold statement with fashionable, edgy shades. 11 result (s)
Discover Superior Preference Fade-Defying hair color & shine system by L’Oréal. Over 50 luminous hair color shades with care supreme conditioning treatment.
The Virtual Hair Color Try On tool is an immersive hair color simulator that lets you try on makeup virtually. It uses augmented reality to create highly realistic hair color results before you dye.
Smoothes the hair to reveal rich, radiant color. 100% gray coverage for all hair types, even on stubborn grays. New Triple Care Color routine protects before, during, and after coloring for up to 8 weeks — new look, same great shades.
Féria signature multi-faceted shimmering color with 3x highlights now includes Bonding Care Complex Conditioner for up to 40% stronger hair* and long-lasting color. Try Féria today and SAVE $3 OFF .
Learn more about Colorsonic & shop our new hair color application device. Simply pick a color, load the cartridge, press the button and the brush does the rest.
Our 1st Haircolor for Mature Hair. Layered-Tones, Flattering Color. Fuller, Thicker-looking Hair. L'Oréal Age Perfect by Excellence is specifically developed to color mature, gray hair. Our Layered-Tone Technology provides color full of highs and lows.