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Beneful is a brand of dog food products by Nestlé Purina PetCare global [1] that includes wet dog food, dry dog food and dog treats. [2] As of 2012, it was the fourth most popular dog food brand, [ 3 ] generating more than $1.5 billion in annual revenues. [ 4 ]
It produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion.
Blue River Dog Food — The dog food is featured in two ads: The first, from 2014, finds Cindy and Pat ( Cecily Strong and episode host Seth Rogen ) offering a testimonial for Blue River, which takes an abrupt turn when Cindy lashes out at the lack of integrity of their previous brand (i.e. it had a chicken on its packaging but only offered ...
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Ralston Purina also owned Jack in the Box fast food restaurants from 1968 to 1985, [10] along with several high-end restaurants. [11] [12] Ralston Purina owned Van Camp Sea Food Company from 1963 to 1988, a tuna cannery with Chicken of the Sea as its main product. [13] Ralston Purina owned an animal pharmaceutical company in the 1970s and 1980s.