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  2. Observer-expectancy effect - Wikipedia

    en.wikipedia.org/wiki/Observer-expectancy_effect

    The observer-expectancy effect [a] is a form of reactivity in which a researcher's cognitive bias causes them to subconsciously influence the participants of an experiment. Confirmation bias can lead to the experimenter interpreting results incorrectly because of the tendency to look for information that conforms to their hypothesis, and ...

  3. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    Observer-expectancy effect, when a researcher expects a given result and therefore unconsciously manipulates an experiment or misinterprets data in order to find it (see also subject-expectancy effect). Selective perception, the tendency for expectations to affect perception.

  4. Observer effect - Wikipedia

    en.wikipedia.org/wiki/Observer_effect

    Observer-expectancy effect, a form of reactivity in which a researcher's cognitive bias causes them to unconsciously influence the participants of an experiment Observer bias , a detection bias in research studies resulting for example from an observer's cognitive biases

  5. Bias - Wikipedia

    en.wikipedia.org/wiki/Bias

    The observer-expectancy effect is when a researcher's expectations cause them to subconsciously influence the people participating in an experiment. It is usually controlled using a double-blind system , and was an important reason for the development of double-blind experiments.

  6. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for product software; Marketing speak; Megamarketing; Name program; Networks in marketing; Next-best-action marketing; Nielsen ratings; Out-of-box experience; Perishability ...

  7. Observer bias - Wikipedia

    en.wikipedia.org/wiki/Observer_bias

    Observer bias is commonly only identified in the observers, however, there also exists a bias for those being studied. Named after a series of experiments conducted by Elton Mayo between 1924 and 1932, at the Western Electric factory in Hawthorne, Chicago, the Hawthorne effect symbolises where the participants in a study change their behaviour ...

  8. Expectation bias - Wikipedia

    en.wikipedia.org/?title=Expectation_bias&redirect=no

    Observer-expectancy effect; Retrieved from "https: ... Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.

  9. Subject-expectancy effect - Wikipedia

    en.wikipedia.org/wiki/Subject-expectancy_effect

    Like the observer-expectancy effect, it is often a cause of "odd" results in many experiments. The subject-expectancy effect is most commonly found in medicine, where it can result in the subject experiencing the placebo effect or nocebo effect, depending on how the influence pans out.