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Various Roblox games with similar concepts to Dress to Impress, including It Girl, which was created by a developer named Sara, and Slay the Runway, were also released after Dress to Impress. [ 11 ] [ 6 ] In September 2024, Dress to Impress routinely had the most concurrent players of any game on Roblox, usually averaging over 250 thousand, and ...
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TechCrunch noted in March 2021 that Roblox games are largely distinct from established traditions in free-to-play video games, finding that successful Roblox games were geared towards immediate satisfaction, and finding that the addition of tutorials significantly decreased player engagement, contrary to established wisdom about free-to-play ...
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The game was initially launched on April 13, 2022 [135] as a paid beta game, costing 50 Robux to access, and officially released as free-to-play three days later. [134] Reaching 70 million plays [ 136 ] and 275,000 concurrent players in the first week of its release, it broke the record for the largest launch on Roblox, and it would reach 500 ...
It is also one of the fastest growing gaming platforms in the world, but, other than buying kids “Robux” — the platform’s in-game currency that is used for outfits, animations, abilities ...