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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...
Outlet stores sell Sears merchandise at discount. [13] Outlet stores are approximately 18,000 square feet and equipped with items such as home appliances, lawn and garden equipment, apparel, mattresses, sporting goods and tools. [3] Outlet stores sell discontinued, used, cosmetically blemished or reconditioned merchandise with new parts. [3] [14]
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The history of shopping malls in Texas began with the oldest shopping center in the United States, Highland Park Village, which opened in 1931 in the Dallas–Fort Worth Metroplex. [1] The latter and Greater Houston area are both home to numerous regional shopping malls and shopping centers located in various areas of the city.