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The Campbell Soup Company will soon no longer have the name "soup" in the brand more than 150 years after its initial founding. ... The $2.7 billion deal will bolster Campbell's food and beverage ...
Campbell is ready to drop the soup — at least from its official name. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as ...
Campbell's is ditching the soup — at least in name. Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly ...
Having sold over $450 million a year worth of Chunky Soup from 2004 to 2017, Campbell's asked for a trademark on "Chunky", which was approved in 2019. [36] In July 2019, Campbell's agreed to sell its stake in the Kelsen Group for $300 million to a subsidiary of Ferrero SpA, with the transfer to be completed in 2020. [37]
For the last 20 years, Progresso soup has been seen as an upmarket alternative to market leader Campbell and as a meal replacement.Originally, Progresso cans were both larger than Campbell's cans and came "ready-to-heat" rather than being condensed, and these characteristics helped them attain popularity before Campbell's released the competitive and similar "Chunky" line of products.
In fact, according to FoodDive, Campbell's soup lineup accounts for just a quarter of its total sales, which is a decrease of 40% from 2017, while its snack ranges make up about 50%.