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Mattifying primers [4] are a type of cosmetic primer used to create a smooth and even base for makeup application, with the added benefit of controlling oil and shine on the skin. Unlike regular makeup primers, the main purpose of a mattifying primer is to provide a matte finish that can last for hours, making it particularly useful for people ...
In 2014, L'Oreal was listed 61st among 1200 of India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company. [ 117 ] In 2008, L'Oréal was named Europe's top business employer by the European Student Barometer, [ 118 ] a survey conducted by Trendence that covers 20 ...
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Max Factor waterproof mascara creme in a tube with a brush, 1960. Years later in 1957, Rubinstein created a formula that evolved mascara from a hard cake into a lotion-based cream. She packaged the new mascara in a tube to be sold with a brush. For use, the cream was squeezed onto the brush and applied to lashes. [16]
It was $150 million, and now it's $1.5 billion. And it's a huge success all around the world. So this desire for safe, effective products has really propelled this dermatological beauty division ...
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.