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It is often claimed that baking soda is an effective odor remover [71] [better source needed] and recommended that an open box be kept in the refrigerator to absorb odor. [72] This idea was promoted by the leading U.S. brand of baking soda, Arm & Hammer, in an advertising campaign starting in 1972. [73]
Air fresheners from Febreze. Air fresheners are products designed to reduce unwanted odors in indoor spaces, to introduce pleasant fragrances, or both. They typically emit fragrance to mask odors but may use other methods of action such as absorbing, bonding to, or chemically altering compounds in the air that produce smells, killing organisms that produce smells, or disrupting the sense of ...
In 1972, Arm & Hammer launched an advertising campaign promoting the idea that a box of baking soda in the refrigerator could control odors. [4] The campaign is considered a classic of marketing, leading within a year to more than half of American refrigerators containing a box of baking soda. [5] [6] This claim has often been repeated since then.
When hosting a dinner party, lingering odors from long hours of cooking in the kitchen can be an issue. Cooking odors from fish, onion, garlic, burnt foods and fried foods can last especially long ...
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