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Until the 1990s, Hallmark's Canadian branch was known as Coutts Hallmark. In 1973, Hallmark Cards started manufacturing Christmas ornaments. The first collection included 18 ornaments, including six glass ball ornaments. [11] The Hallmark Keepsake Ornament collection is dated and available for just one year.
The Hallmark Keepsake Ornament collection is dated and available for just one year. By 1998, 11 million American households collected Hallmark ornaments, and 250,000 people were member of the Keepsake Ornament Collector's Club. [9] There were as many as 400 local Keepsake Ornament Collector's Club chapters in the US. [10]
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Additionally, Hallmark Keepsake Rainbow Brite holiday ornaments were sold in 2015 (a reissue of Hallmark's 2013 ornament) and 2016. A Rainbow Brite comic was published by Dynamite Entertainment for five issues from October 2018 to February 2019.
Hall joined Hallmark Cards in 1971 and worked in manufacturing, customer service, product development and sales. In 1990, Hall became a member of the board of directors. In 1993, Hall became general manager of Hallmark Keepsake Ornaments, the Christmas ornament brand. In 1995, he became vice president of creative.
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