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Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States. [2] In 2023, the Fortune 500 company had an annual revenue of approximately $19 billion in sales, around 59,000 employees, and more than 55 manufacturing and technology research centers globally.
KitchenAid is an American home appliance brand owned by Whirlpool Corporation.The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers; the H-5 is the first model that was introduced.
Bauknecht Hausgeräte GmbH, commonly referred as Bauknecht, was one of Germany's leading manufacturers of household appliances, and since 1989 has been a brand of Whirlpool Corporation. The headquarters of the company was in Schorndorf in Baden-Württemberg until 2006 when it relocated to Stuttgart .
In response, other full-line appliance producers began to compete with Maytag in the white-goods consumer market. These included 'full-line' manufacturers such as Whirlpool , General Electric , Westinghouse , and Frigidaire , who built not only washing machines and dryers, but also refrigerators, stoves, and other appliances.
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Major appliances, also known as white goods, comprise major household appliances and may include: air conditioners, [10] dishwashers, [10] clothes dryers, drying cabinets, freezers, refrigerators, [10] kitchen stoves, water heaters, [10] washing machines, [10] trash compactors, microwave ovens, and induction cookers.
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