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Kim Kardashian wore a Jovani dress in the January 2012 issue of Glamour magazine. [16] In 2014, X Factor's Fifth Harmony was chosen to front the brand's 2014 campaign. The powerhouse group agreed to represent the Jovani 2014 prom line. They also participated in a contest in which the group performed at the winner's prom. [17]
The word prom at that time may have been a fancy description for an ordinary junior or senior class dance, but prom soon took on larger-than-life meaning for high school students. [9] Proms worked their way down incrementally from college gatherings to high school extravaganzas.
Prom season has arrived, and anyone who has ever attended the biggest high school dance knows how important choosing the perfect dress is, and what a process it can be!
Ruth Rubinstein, a sociologist and author, identified six distinct categories of dress. [6] "Clothing symbols," have several meanings and involve individual choice and preference. Name brand athletic wear is an example. "Clothing tie-signs," are specific types of clothing that indicate membership in a community outside of mainstream culture.
The couple exchanged a loving gaze in photos outside the fashionable function.
A basic dress is a usually dark-colored dress of simple design which can be worn with various accessories to suit different occasions. [71] Different kinds of jewelry, belts, scarves, and jackets can be worn with the basic dress to dress up or down. [72] A little black dress is an example of a basic dress.
An evening gown, evening dress or gown is a long dress usually worn at formal occasions. [1] The drop ranges from ballerina (mid-calf to just above the ankles), tea (above the ankles), to full-length. Such gowns are typically worn with evening gloves. Evening gowns are usually made of luxurious fabrics such as chiffon, velvet, satin, or organza.
“The flowers on the dress, hair, and within the video all connect with this idea of renewal.” For Gomez, though, it was all about paying homage to the ideas of rebirth and growth.