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According to an industry report by market research firm Circana, the category of exploratory and other toys, which includes mini toys, had the second highest growth rate – 16% – for toy ...
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
In the drive to produce thousands of new toys each year, the industry occasionally missteps, producing toys that anger rather than amuse the buying audience. Here are ten 10 Controversial Toys ...
A girl with a LeapPad. Educational toys (sometimes also called "instructive toys") [1] are objects of play, generally designed for children, which are expected to stimulate learning. They are often intended to meet an educational purpose such as helping a child develop a particular skill or teaching a child about a particular subject. They ...
Even though nearly everything seems to have gone up in price this year, you can still find some of the best toys and games under $20 at top retailers like Target, Amazon and Walmart. Enjoy the ...
A 2013 survey of 1000 American adults found that slightly more than half had engaged in retail therapy, with the practice being more common among women (63.9% of women and 39.8% of men); women were most likely to buy clothing, while men were most likely to buy food. [3]
As online shopping grew in popularity, gendered color-coding migrated to the new medium. A study of the gender marketing of toys on the Disney store website found that '85% of toys that had red, black, brown, or gray as their most predominant color were for "boys only", while 86.2% of toys that were pink were for "girls only" '. Pink prove to ...