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A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
A supply-side platform interfaces on the publisher side to advertising networks and exchanges, which in turn interface to demand-side platforms (DSP) on the advertiser side. [ 3 ] [ 4 ] This system allows advertisers to put online advertising and DOOH advertising before a selected target audience . [ 5 ]
A visualization of the real-time bidding market in online advertising.It is reproduced under a Creative Commons license from Diaz Ruiz (2024) [1]. Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets.
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core.
It has both demand-side platform (DSP), supply-side platform (SSP), and ad serving functionalities. It integrates with advertising sources including Google's "Authorized Buyers" ad exchange, Magnite, Pubmatic and other aggregators.
In 2019, Equativ acquired LiquidM, a global Demand Side Platform (DSP) based in Berlin. [10] In 2021, Equativ acquired DynAdmic, a Cookie-Free CTV and Video Advertising Platform providing Managed DSP services. [11] In 2022, Equativ acquired Nowtilus, a German Advanced TV specialist. [12]
We grew 25% on the platform side. If you back out political, which added 6 points of growth, we grew 19%. And if you look at our Q1 and what we're expecting, we are going to grow 16% on a year ...
DSP may refer to: Computing. Digital signal processing, ... Demand-side platform, a system to facilitate the buying of online advertising; Education