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Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...
Alan Pottasch changed and slightly tweaked Pepsi's slogan to "The Choice of a New Generation" in 1984. [1] The new theme was meant as a break from the past and show that Pepsi had something new to offer consumers, with an emphasis on music. [1] Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna.
In August 1999, judge Kimba Wood ruled in favor of PepsiCo with the argument that "[n]o objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet". [6] The company later updated their commercial to increase the number of Pepsi Points required for the jet from seven million to 700 million. [2]
No sooner had Pepsi launched its shiny and expensive global campaign starring the effervescent Kendall Jenner in a very "woke" and zeitgeisty protest-themed commercial, it had to pull the ad in ...
Madonna’s two-minute, Joe Pytka-directed Pepsi commercial — a decidedly wholesome affair titled “Make a Wish,” depicting the pop singer watching old home movies and revisiting her ...
Prolific commercial and music video director Joe Pytka, who directed the original Pepsi spot, tells Yahoo Entertainment that many people have reached out to him about the reimagining. "Some people ...
Bob Giraldi has produced and directed over 5,000 unique visual marketing and advertising pieces. Directing his first commercials at the ad agency Della Femina in the late 1960s before moving on to form his own company with Phil Suarez in the 1970s, Giraldi has had success as a commercial director over the years, picking up numerous awards along the way.
Around 600,000 copies of the "Step to Me" single were redeemed via the Pepsi offer, making it "the most successful on-pack promotion in the history of the U.K. soft-drink market." [3] The group also starred in three television adverts for Pepsi, all featuring the song "Move Over", [27] that were aired on TV and in cinemas in 93 countries.