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South Korean boy band BTS debuted on the music scene in June 2013. They have since released or featured in 72 music videos, and released 49 video albums. Known for their high quality music videos—and accompanying choreography therein—the band have achieved multiple world records with several of these, additionally winning various domestic and international awards for them.
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On July 20, 2022, Benny Blanco unveiled a schedule with the release dates of the song's music videos on his Twitter page. On the same day, BTS released comedic videos promoting the song starring themselves and Blanco. On August 5, BTS's YouTube channel also released a lyric video and recording sketch. [4]
On November 19 and 20, short clips of each BTS member were uploaded onto their official Instagram account, with clues hinting at an upcoming event related to the album release. Subsequently, on November 20, Big Hit Entertainment announced the 'Butterfly Dream: BTS Open Media Exhibition' event, [7] which was later hosted on December 1–8 in Seoul.
It contains numerous visual references to past music videos from different eras in BTS' career. An animated music video, featuring avatars of the band from their mobile game BTS Island: In the Seom, followed on June 20. In July, a tribute video featuring submissions from the band's fans was released as part of a promotional YouTube campaign.
Despacito became the first YouTube video to reach 50 million likes on October 23, 2022. "Despacito" remained the most-liked video for over seven years until January 27, 2025, when MrBeast's "Would You Fly to Paris for a Baguette?" video surpassed it with 54.39 million likes. It is also the most-liked video uploaded under the YouTube Shorts banner.
BTS wrapped up promotions for "I Need U" with a final performance on the May 31 broadcast of Inkigayo. On June 13, BTS announced plans to hold follow-up music show promotions with the track "Dope (쩔어)". [24] A music video for the song was released on YouTube on June 24. [25]