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NOS, SGPS S.A. is a Portuguese telecommunications and media company which provides mobile and fixed telephony, cable television, satellite television and internet.The company resulted from the merger in 2013 of two of the country's major telecommunications companies: Zon Multimédia (formerly known as PT Multimédia, a spun-off media arm of Portugal Telecom) and Sonae's Optimus Telecommunications.
An eSIM (embedded SIM) is a form of SIM card that is embedded directly into a device as software installed onto a eUICC chip. First released in March 2016, eSIM is a global specification by the GSMA that enables remote SIM provisioning ; end-users can change mobile network operators without the need to physically swap a SIM from the device.
Portugal has a modern and flexible telecommunications market and a wide range of varied media organisations. The regulatory body overseeing communications is called ANACOM . The country has one of the highest mobile phone penetration rates in the world (the number of operative mobile phones already exceeds the population).
Optimus adopted the concept of pre-paid cards, which had been invented in Portugal [2] and was already a success with its competitors, by creating the Boomerang tariff plan. The very aggressive strategy used by Optimus to enter the Portuguese mobile telecommunications market paid off, attracting 700,000 customers in only one year of operation ...
Telecomunicações Móveis Nacionais (TMN), Portugal's first and largest mobile network operator, was later integrated into the MEO brand in 2014 after two of TMN's shareholders, Telefones de Lisboa e Porto (TLP) and Marconi Comunicações Internacionais (the Portuguese operations of the UK-based Marconi Company) were acquired by Portugal ...
Mobile broadband usage among individuals in Portugal increased to 82% in 2021, up from 72% in 2018, yet it slightly trails the EU average uptake of 87%. Despite this progress, Portugal's advancement in 5G deployment was notably absent in 2021, with 0% coverage, while other EU member countries were significantly ahead, achieving an average 5G coverage of 66% across populated areas.
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