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A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time. [1] Toughskins had reinforced knees for longer wear. They came in slim, regular, and husky sizes and were a blend of Dacron Type 59 polyester, DuPont 420 nylon, and cotton.
Sears, née Sarah Carlisle Choate, was born in Cambridge, Massachusetts on 5 May 1858, [2] the daughter of Charles Francis and Elizabeth Carlisle Choate. Her family was one of the Boston Brahmins , a prominent class of cultural society in New England .
Plunkett's "barbecue dress" for Vivien Leigh as Scarlett O'Hara was the most widely copied dress after the Duchess of Windsor's wedding costume, and Vogue credited the "Scarlett O'Hara" look with bringing full skirts worn over crinolines back into wedding fashion after a decade of sleek, figure-hugging styles.
Spiegel Spring/Summer 1958 Catalog. Spiegel was an American direct marketing retailer founded in 1865 by Joseph Spiegel.Spiegel published a catalog, like its competitors Sears, Aldens, and Montgomery Ward, which advertised various brands of apparel, accessories, and footwear, as well as housewares, toys, tools, firearms, and electronics.
Its shoes have been sold in Kmart and Sears stores. It consists of leather-dress, casual, and athletic shoes (under its Tm Sport label). Until the 1990s, Thom McAn had hundreds of retail stores in the US, and was one of the oldest and best-known shoe retailers in the country. As of late 2008, the brand was controlled by Sears Brands, LLC.
The upper part of dresses could now be tailored exactly to the body. Men's dresses were buttoned on the front and women's dresses got a décolletage. The lower part of men's dresses were much shorter in length than those for women. They were wide cut and often pleated with an A-line so that horse riding became more comfortable.
Some of the most popular hairstyles for men include "Long and Luscious" hairstyle, mod haircut, and the "buzzcut" hairstyle popularised by action heroes like Steve McQueen. In the late 1970s, men went for the chop, ranging from crew cuts, to buzz cuts, to a shag. This was mainly done for an athletic look, and sideburns and facial hair went out ...
In 1973, Mugler created his first personal collection called "Café de Paris". The style of the collection was both sophisticated and urban. Melka Tréanton, a powerful fashion editor, helped to launch his career. In 1976, she asked him to show his work in Tokyo for an event organized by Shiseido. [26]