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A number offering a directory inquiries service allowing people to request to be put through to a mobile phone number was established in June 2009. [ 14 ] 118 800 proved to be controversial, however, when it was revealed that it was making available 15 million mobile numbers that it had bought from market researchers. [ 15 ]
118 118 company logo. 118 118 is the UK telephone number for a US owned directory enquiries provider. Once wildly popular for its advertising featuring two runners, the service has experienced a dramatic decline in calls due to easily accessible information via mobile devices.
The service had been run solely by BT. In December 2002, the market was opened up by Oftel for new providers to run additional directory enquiries services in competition. BT's 192 service moved to 118 500, and dialling 192 ceased working in August 2003. New providers used 118 118, 118 247, 118 855 and many others.
Subscriber names are generally listed in alphabetical order, together with their postal or street address and telephone number.In principle every subscriber in the geographical coverage area is listed, but subscribers may request the exclusion of their number from the directory, often for a fee; their number is then said to be "unlisted" (US and Canada), "ex-directory" (British English), or ...
Numbers consist of a two-digit area code matching the pattern 02x, and an eight-digit subscriber number, and this is known as 2+8 format. Numbers in these five areas are commonly misquoted, e.g. London incorrectly as 0207 or Cardiff incorrectly as 02920.
Phone support is available for account management and password reset help, Mon-Fri: 8am-12am ET; Sat: 8am-10pm ET. For additional hours of operation for different services visit our support options page for contact info.
The company provides online directory enquiries and competes with BT, Google Local, Yelp and the Yell Group (the holding company now known as hibu, as of 2012 [2]) for the directory enquiry market. It is the market leader DQ for finding people.
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