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  2. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI). In today's competitive business environment ...

  3. Effective altruism - Wikipedia

    en.wikipedia.org/wiki/Effective_altruism

    An estimated $416 million was donated to effective charities identified by the movement in 2019, [17] representing a 37% annual growth rate since 2015. [18] Two of the largest donors in the effective altruism community, Dustin Moskovitz, who had become wealthy through co-founding Facebook, and his wife Cari Tuna, hope to donate most of their net worth of over $11 billion for effective altruist ...

  4. Historical rankings of presidents of the United States ...

    en.wikipedia.org/wiki/Historical_rankings_of...

    In the survey, each historian rates each president on a scale of one ("not effective") to 10 ("very effective") on presidential leadership in ten categories: Public Persuasion, Crisis Leadership, Economic Management, Moral Authority, International Relations, Administrative Skills, Relations with Congress, Vision/Setting An Agenda, Pursued Equal ...

  5. Impact investing - Wikipedia

    en.wikipedia.org/wiki/Impact_investing

    Impact investing refers to investments "made into companies, organizations, and funds with the intention to generate a measurable, beneficial social or environmental impact alongside a financial return". [1] At its core, impact investing is about an alignment of an investor's beliefs and values with the allocation of capital to address social ...

  6. Stereotype threat - Wikipedia

    en.wikipedia.org/wiki/Stereotype_threat

    Stereotype. threat. The talk. v. t. e. Stereotype threat is a situational predicament in which people are or feel themselves to be at risk of conforming to stereotypes about their social group. [1][2][3][4] It is theorized to be a contributing factor to long-standing racial and gender gaps in academic performance. [5][6][7][8][9] Since its ...

  7. The 100: A Ranking of the Most Influential Persons in History

    en.wikipedia.org/wiki/The_100:_A_Ranking_of_the...

    OCLC. 644066940. The 100: A Ranking of the Most Influential Persons in History is a 1978 book by the American white nationalist author Michael H. Hart. Published by his father's publishing house, it was his first book and was reprinted in 1992 with revisions. It is a ranking of the 100 people who, according to Hart, most influenced human ...

  8. Continual improvement process - Wikipedia

    en.wikipedia.org/wiki/Continual_improvement_process

    The scientific method is an example of a continual improvement process. A continual improvement process, also often called a continuous improvement process (abbreviated as CIP or CI), is an ongoing effort to improve products, services, or processes. [1] These efforts can seek "incremental" improvement over time or "breakthrough" improvement all ...

  9. Big Idea (marketing) - Wikipedia

    en.wikipedia.org/wiki/Big_Idea_(marketing)

    Big Idea (marketing) Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers. [1]