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Pernod Ricard's Havana Club is the fifth-largest rum brand in the world, with almost 4 million cases sold in 2012–2013. [26] It is sold in over 120 countries. [ 9 ] Its strongest markets include France, and Germany, where marketing plays off the brand's distribution in East Germany during the Cold War. [ 27 ]
Drink mixers are the non-alcoholic ingredients in mixed drinks and cocktails. Mixers dilute the drink, lowering the alcohol by volume in the drink. They change, enhance, or add new flavors to a drink. They may make the drink sweeter, more sour, or more savory. Some mixers change the texture or consistency of the drink, making it thicker or more ...
SelvaRey Rum is a premium U.S.-based rum brand, co-owned by Bruno Mars, [1] whose aged, single estate White, Chocolate, Coconut, and Owner's Reserve Rums are distilled in Pesé, Panama, by Master Blender Francisco 'Don Pancho' Fernandez in antique copper column stills.
Rum-Bar Rum is a white overproof rum produced in Jamaica [1] and sold worldwide by Worthy Park Estate. [2] Since its introduction in 2007, the Rum-Bar brand has been expanded to include Rum-Bar Rum Cream, a cream liqueur made with a blend of 100% real cream and Rum-Bar Rum; Rum-Bar Gold, a 4 year old premium gold rum; and a line of Rum-Bar vodkas, which includes classic and green apple varieties.
In 1995, Travellers passed standards set for vodka by the U. S. Bureau of Tobacco, Alcohol & Firearms, clearing the way for its first shipment of 1,600 gallons of Cane Juice Vodka to the U. S. for sale in 39 states. A year later, Travellers captured two awards at the Annual Rum Tasting contest, the only company of the 131 who entered to win in ...
The dark rum is commonly used in mixed drinks. It is also a common cooking ingredient in a variety of both sweet and savory recipes. In November 2018, Diageo sold Myers's Rum and various other brands to the Sazerac Company for $550 million. [2] It was part of a deal that saw the UK-based group increase its focus on premium spirits.