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  2. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities ...

  3. Business.com - Wikipedia

    en.wikipedia.org/wiki/Business.com

    Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, [1] and display advertising. The site covers business industry news and trends for growth companies and the B2B community to ...

  4. List of online marketplaces - Wikipedia

    en.wikipedia.org/wiki/List_of_online_marketplaces

    Lead generation (for home improvement contractors) 5,908 [25] Hum Mart: Karachi, Pakistan Home Improvement 2018 398 Jetsuite: Irvine, CA, US Private jet charter 2006 The company has steered away from advertising as an “air taxi” with shared rides and began focusing solely on private charter flights. Maker's Row: US Manufacturing 2012 ...

  5. Direct-to-consumer - Wikipedia

    en.wikipedia.org/wiki/Direct-to-consumer

    Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen.

  6. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and Marketing ROI measurement. Effective marketing automation tools leverage data from a separate or integrated CRM to understand customer impact and preferences.

  7. Business-to-business - Wikipedia

    en.wikipedia.org/wiki/Business-to-business

    The principal difference between B2B and B2C is that the first one refers to commerce transactions between manufacturer and retailer, and the second one it is the retailer supplying goods to the consumer. [10] In B2B there are business people on both sides, whereas in B2C there is normally one business person and one consumer.

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