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Lululemon Athletica Inc., commonly known as lululemon (/ ˌ l uː l u ˈ l ɛ m ə n / loo-loo-LEM-ən; styled in all lowercase [2]), is a Canadian-American multinational premium athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. [4]
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In the US, an estimated 8–10% of in-store sales is returned whereas online sales may result in 25–40% returns. In Asia and Europe, less than 5 percent of purchases are returned. [ 5 ] US shoppers returned $396 billion worth of purchases in 2018 – brick-and-mortar and online, according to the National Retail Federation (NRF). [ 6 ]
RMAs may be minimized in a number of ways. Adding a customer survey capability may prevent RMAs by detecting problems in advance of returns. [citation needed] Returns are sometimes minimized by reducing transaction errors prior to the merchandise leaving the seller. [3] Providing additional information to consumers also reduces returns. [4]
Athletic apparel company, Lululemon, is facing backlash after founder and former CEO, Chip Wilson's recent comments that "certain customers" should be discouraged from shopping at its stores.
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Lululemon was quick to distance themselves from Wilson's comments, saying, "Chip Wilson does not speak for Lululemon, and his comments do not reflect our company views or beliefs." [57] In October 2024, a sign went up at Wilson's home in British Columbia, which is the most expensive home in the province.
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