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Korean beauty standards have become a well-known feature of Korean culture. In 2015, a global survey by the International Society of Aesthetic Plastic Surgeons placed South Korea in the top ten of countries who had the highest rate of cosmetic surgeries. [1] [2] Korean beauty standards prioritize maintaining a youthful appearance, rather than ...
Standards of beauty vary based on culture and location. While Western beauty standards emphasize muscled physiques, this is not the case everywhere. [9] In South Korea and other parts of East Asia, the rise of androgynous K-pop bands have led to slim boyish bodies, vibrant hair, and make-up being more sought-after ideals of masculine beauty.
The length of the hair, in particular, was a display of a woman's health and was well taken care of. Both men and women used products to promote hair growth. Since the use of cosmetics on societal women was limited, hair was kept well groomed. Victorian women would braid their hair, use hair wigs, and apply heat to make tight curls.
During my formative years, I observed how every celebrity hailed as a great beauty in South Korea, from actresses Song Hye-kyo and Kim Tae-hee to singers IU and Lee Hyori, possessed face shapes ...
It was the first Korean face powder and was a bestseller from 1916 to 1930. However, because of its lead content, sales then fell rapidly and similar products were quickly launched. [1] As Korea became a Japanese colony in 1910, Japanese cosmetics dominated and Korean cosmetics failed to develop in the 1920s.
With the advent of modern film making in the United States in the 1930s, men's hair and cosmetics re-emerged in the public eye. [1] However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6]
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South Korea has become a center of cosmetics use by men due to "appearance competition", where men wear makeup to compete in tight job markets. The Korean wave cultural phenomenon, which includes K-pop, has also strongly influenced male grooming.