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GOAT was founded by Eddy Lu and Daishin Sugano in July 2015. [1] The idea for the platform was inspired by a purchase of sneakers by Sugano which turned out to be fake. Lu and Sugano launched GOAT as an online sneaker platform that would authenticate purchases to ensure no counterfeit shoes were sold.
GOAT and Flight Club continued to operate as two separate brands and led to the creation of GOAT Group. [2] The acquisition was followed by a $100 million investment from Foot Locker in 2019. [3] In 2020, GOAT Group launched Alias (styled "alias"), an online platform that allows users to list their own sneakers and apparel for resale.
These sites provide a trusted platform for sneaker resellers. On both StockX and GOAT, a buyer places an order for a given pair of sneakers, and the seller sends the purchased item(s) to StockX or GOAT facilities for inspection and verification; products are shipped to buyers if they are successfully authenticated.
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Shoes.com (previously known as ShoeBuy.com) is an American footwear retailer. The website was established in Boston during 1999. In 2006, the company was acquired by IAC. In December 2016, Jet.com (a subsidiary of Walmart) completed the acquisition of ShoeBuy from IAC. [1] It was reported that Walmart paid US$70 million for the company. [2]
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