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Trustpilot was founded by the company's former CEO, Peter Holten Mühlmann, in Denmark in 2007. [7] He started the company when his parents started shopping online.At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to pursue Trustpilot.
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
Reputation management, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation.It is a marketing technique used to modify a company's reputation in a positive way. [1]
In 2012, the company was 38th on the Inc. 500 list of US companies, which ranks companies by their highest growth percentage, and received US$20 million in financing. [14] [16] In 2014, the company opened an office in San Francisco. In February 2015, Conductor received a $27 million Series D round of funding, with Seth Besmertnik as CEO.
Podium was founded in 2014 by Eric Rea and Dennis Steele, who developed a tool to help small businesses "build their online reputation" through online reviews. [3] Podium was initially known as RepDrive [4] before rebranding as Podium in 2015. In 2015, Podium moved from a spare bedroom to a new location above a Provo bike shop. [5]
G2.com, formerly G2 Crowd, is a peer-to-peer review site headquartered in Chicago, Illinois. It was known as G2 Labs, Inc. until 2013. The company was launched in May 2012 by former BigMachines employees, with a focus on aggregating user reviews for business software.
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