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A niche market [note 1] is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target.
An Khê is a district-level town of Gia Lai province in the Central Highlands region of Vietnam.. As of 2003 the district had a population of 63,118. [1] The district covers an area of 199 km².