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2. Product design - Wikipedia

   en.wikipedia.org/wiki/Product_design

   Product Design Process: The product design process is a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine ...

3. Unique selling proposition - Wikipedia

   en.wikipedia.org/wiki/Unique_selling_proposition

   In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). [1]

4. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   [3] [6] The marketing plan also shows the actions that will be taken, and the resources to be applied, in order to achieve planned goals. [3] [6] Marketing planning can also be used to prepare a detailed case for introducing a new product or revamping current marketing strategies for existing products. [3] A complete marketing plan may include: [7]

5. Product differentiation - Wikipedia

   en.wikipedia.org/wiki/Product_differentiation

   Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product and create a sense of value .

6. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]

7. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.