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In March 2018, Decathlon said it planned to drop the B'Twin name completely. [2] Over approximately the following year, the company migrated the B'Twin brand to children's bikes, as part of a branding arrangement that will see new ranges of bicycles, including both road and mountain bikes.
Decathlon's former logo. Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. [9] Its holding company was formerly known as Oxylane. [10]The company expanded abroad to Germany in 1986, [11] Spain in 1992, [11] [12] Italy in 1993, [11] Belgium in 1997, [13] Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in 2003, India and Romania in 2009 ...
NCR CF APEX model exposed in Decathlon Romania. Leading the latest lineup is the Van Rysel Ultra 940 CF Shimano Dura-Ace, taking over from the 2018 B'Twin equivalent. This bike boasts a full carbon frame, Shimano Dura-Ace gears, and Zipp 303 clincher wheels with Vittoria Corsa tires. The bike is rounded out with Fizik and Deda components. [3] [4]
Michael Leclercq is a French entrepreneur and businessman best known as the founder of Decathlon, one of the world’s largest sporting goods retailers.Established in 1976, Decathlon has revolutionized the sporting goods industry with its unique business model, emphasizing accessibility, innovation, and affordability.
In November 2023, Decathlon was announced as the co-title sponsor of the team in a five-year deal. The team will be called Decathlon–AG2R La Mondiale from 2024. Decathlon will also be replacing BMC as the bike supplier of the team, with the team using Decathlon's Van Rysel bikes with Shimano components. Citroën will stay on as the team's ...
Stock clearance is an activity by a company where ownership of products and materials moves on to another legal entity. These products and materials in stock clearance will not form the basis of a company's key activities. As such, they are often end-of-line, surplus, returned, or bankrupt.