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Alternative names for the activity are "e-tailing", a shortened form of "electronic retail" or "e-shopping", a shortened form of "electronic shopping". An online store may also be called an e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store.
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E-commerce is supported by electronic business. [3] The existence value of e-commerce is to allow consumers to shop online and pay online through the Internet, saving the time and space of customers and enterprises, greatly improving transaction efficiency, especially for busy office workers, and also saving a lot of valuable time. [4]
This is due to the fact that more businesses are using digital technology such as online shopping, social media marketing, etc. Especially during the Covid pandemic time, when e-commerce platforms grew even more. In Malaysia, the e-commerce revenue was recorded at RM279.0 billion, a jump of 17.1 per cent year-on-year in the third quarter of 2021.