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Creative visualization is the cognitive process of purposefully generating visual mental imagery, with eyes open or closed, [1] [2] simulating or recreating visual perception, [3] [4] in order to maintain, inspect, and transform those images, [5] consequently modifying their associated emotions or feelings, [6] [7] [8] with intent to experience a subsequent beneficial physiological ...
Dual-coding theory postulates that both sensory imagery and verbal information is used to represent information. [3] [4] Imagery and verbal information are processed differently and along distinct channels in the human mind, creating separate representations for information processed in each channel. The mental codes corresponding to these ...
The Vividness of Visual Imagery Questionnaire (VVIQ) was developed in 1973 by the British psychologist David Marks. [1] The VVIQ consists of 16 items in four groups of 4 items in which the participant is invited to consider the mental image formed in thinking about specific scenes and situations.
The "wow" reaction that viewers have is the visceral reaction, according to how Don Norman explains the three levels of design in his book Emotional Design: Why We Love (or Hate) Everyday Things, [11] "[w]hen we perceive something as "pretty," that judgment comes directly from the visceral level." (65–66) Secondly, the behavioral level: in a ...
One of the earliest to integrate psychology with art history was Heinrich Wölfflin (1864–1945), a Swiss art critic and historian, whose dissertation Prolegomena zu einer Psychologie der Architektur (1886) attempted to show that architecture could be understood from a purely psychological (as opposed to a historical-progressivist) point of view.
Aldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. [12] Becoming near-blind in his teen years as the result of an illness influenced his approach, and his work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.
Mary Cheves West Perky (1874–1940) was an American psychologist and one of the twenty-one female students who studied under Edward B. Titchener at Cornell University.She received a Ph.D. in 1910 for her groundbreaking work on visual, auditory, and olfactory imagery.
In the philosophy of mind, neuroscience, and cognitive science, a mental image is an experience that, on most occasions, significantly resembles the experience of "perceiving" some object, event, or scene but occurs when the relevant object, event, or scene is not actually present to the senses.