Ads
related to: co op advertising database definition psychology
Search results
Results From The WOW.Com Content Network
A cooperative database is a type of database that holds information about customers and their transaction histories. Many companies will contribute information to a database in return for aggregate information on the customers other companies have provided.
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
Psychographic segmentation has been criticized by well-known public opinion analyst and social scientist Daniel Yankelovich, who says psychographics are "very weak" at predicting people's purchases, making it a "very poor" tool for corporate decision-makers.
The Cooperative Marketing Act of 1926 44 Stat. 802 (1926) was a piece of agricultural legislation passed in the United States which expanded upon the Capper–Volstead Act of 1922. [1] It allowed farmers to exchange “past, present, and prospective crop, market, statistical, economic, and other similar information” at their local cooperative ...
Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion.
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
A data cooperative is a group of individuals voluntarily pooling together their data. [1] As an entity, a data cooperative is a type of data infrastructure, formed through the voluntary and collaborative pooling efforts of individuals. Data cooperatives allow individuals to get paid for the data they create and to exercise more pricing power ...
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]
Ads
related to: co op advertising database definition psychology