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  2. Direct selling - Wikipedia

    en.wikipedia.org/wiki/Direct_selling

    Direct selling is a business model that involves a party buying products from a parent organization and selling them directly to customers. It can take the form of either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and ...

  3. Field marketing - Wikipedia

    en.wikipedia.org/wiki/Field_marketing

    Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, experiential marketing, organizing roadshows, events, and mystery shopping. These disciplines, individually or combined, develop brands and in their implementation show a clear return on investment (ROI) to the brand owner.

  4. Direct Selling Association - Wikipedia

    en.wikipedia.org/wiki/Direct_Selling_Association

    The Direct Selling Association (DSA) is a trade association in the United States that represents direct selling companies, primarily those that use multi-level marketing compensation plans. On behalf of its members' companies, the DSA engages in public relations and lobbying efforts against regulation of the multi-level marketing industry, and ...

  5. Account executive - Wikipedia

    en.wikipedia.org/wiki/Account_executive

    Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1]

  6. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    In practice, many organizations use a mix of different channels; a direct sales force may call on larger customers. This may be complemented with other agents to cover smaller customers and prospects. When a single organization uses a variety of different channels to reach its markets, this is known as a multi-channel distribution network.

  7. Account manager - Wikipedia

    en.wikipedia.org/wiki/Account_manager

    When a sales team has a senior sales manager, the account manager coordinates sales accounts from other departments or specialties. [1] In this scenario, the sales team will work under the direct supervision of influencers and deciders instead of with a buyer. [1] Global account managers: Manage company accounts worldwide. This typically occurs ...

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  9. Sales management - Wikipedia

    en.wikipedia.org/wiki/Sales_management

    Sales manager is the typical title of someone whose role is sales management. The role typically involves talent development . Churchill mentioned that the antecedents of sales performance are based on the meta-analysis for the period 1918- 1982 (76 years of previous research work). [ 1 ]