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A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile .
(previously known as Sage ACT! 2010–2013) is a customer relationship management (CRM) software and marketing automation software platform designed for, and used by, small and mid-sized businesses. [1] It has a user base of over 800 thousand registered users. [2]
Oracle CRM is a customer relationship management system created by Oracle Corporation. [1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support. [1] [2]
A customer data platform (CDP) is a computer system used by marketing departments that assembles data about individual people from various sources into one database, with which other software systems can interact. [26] As of February 2017, about twenty companies were selling such systems and revenue for them was around US$300 million. [26]
The company has won the Software Satisfaction Awards for the best small business CRM system twice, in 2008 and 2010. In 2011, the company won the EuroCloud Award and the Database Marketing Award. In 2014, it won Best Cloud Application at the annual EuroCloud Awards and was a finalist at CRM Idol.
The small, low-cost system was sold as an end-user 'database machine' or 'information warehouse' for extracting and analyzing corporate datasets – analogous to the dedicated mainframes installed at some of NCSS's larger customer sites.
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