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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non-relevant keyword is unlikely to rank well for a website. [3] Good keywords that are highly competitive are less likely to rank at the top.

  3. RankBrain - Wikipedia

    en.wikipedia.org/wiki/RankBrain

    RankBrain has allowed Google to speed up the algorithmic testing it does for keyword categories to attempt to choose the best content for any particular keyword search. This means that old methods of gaming the rankings with false signals are becoming less and less effective, and the highest quality content from a human perspective is being ...

  4. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Web by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.

  5. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword. [47] The PageRank of the HomePage of a website is the best indication Google offers for website ...

  6. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

  7. Google Panda - Wikipedia

    en.wikipedia.org/wiki/Google_Panda

    Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [ 1 ] in particular " content farms ", [ 2 ] and return higher-quality sites near the top of the search results.

  8. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  9. Google Trends - Wikipedia

    en.wikipedia.org/wiki/Google_Trends

    Google now claims to be "updating the information provided by Google Trends daily; Hot Trends is updated hourly." On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user.

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