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Lucian Bernhard's Bernhard Modern typeface was the ATF's response to the many popular old-style engraving faces of the early 20th century. A somewhat decorative text typeface, it is distinct for its low x-height , elongated ascenders, and relatively short descenders giving it an appearance of height without requiring excessive leading.
Card Litho + Card Light Litho (1917, Benton), a modification of a 1907 ITF design that ATF had acquired when the companies merged in 1912. American Caslon (1919, Benton), based on the foundry's Inland New Caslon , a version of a face originally cut by William Caslon in the 18th century.
Lucian Bernhard (Bernhard Gothic, Bernhard Modern) Charles Bigelow and Kris Holmes, partners in design (Lucida family) Joseph Blumenthal, (Spiral, Emerson) William H. Bradley; Sheila Levrant de Bretteville; Jackson Burke (Trade Gothic, 1948) Leslie Cabarga (Magneto, [5] Bad Typ, Casey, Streamline, Raceway) [6] Warren Chappell (Lydian series)
Lucian Bernhard (born Emil Kahn, March 15, 1883 – May 29, 1972) was a German graphic designer, type designer, professor, interior designer, and artist during the first half of the twentieth century.
Bernhard Gothic; Bernhard Modern This page was last edited on 6 June 2016, at 22:15 (UTC). Text is available under the Creative Commons Attribution-ShareAlike 4.0 ...
Bernhard Gothic Heavy (1930) Bernhard Gothic Extra Heavy (1931) A final member of the family, Bernhard Gothic Medium Condensed, was introduced by ATF in 1936, but it is unclear as to who the designer was. [1] Bernhard Gothic is more organic and less regular than other geometric sans-serif typefaces, including Futura, Kabel, and Twentieth ...
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