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  2. Mores - Wikipedia

    en.wikipedia.org/wiki/Mores

    A 19th-century children's book informs its readers that the Dutch were a "very industrious race", and that Chinese children were "very obedient to their parents".. Mores (/ ˈ m ɔːr eɪ z /, sometimes / ˈ m ɔːr iː z /; [1] from Latin mōrēs [ˈmoːreːs], plural form of singular mōs, meaning "manner, custom, usage, or habit") are social norms that are widely observed within a ...

  3. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Lasswell's model was initially formulated specifically for the analysis of mass communication like radio, television, and newspapers. But it has also been applied to various other fields and forms of communication. [2] [12] They include the analysis of new media, such as the internet, computer animations, and video games. [15]

  4. Mos maiorum - Wikipedia

    en.wikipedia.org/wiki/Mos_maiorum

    The Roman family was one of the ways that the mos maiorum was passed along through the generations.. The mos maiorum (Classical Latin: [ˈmoːs majˈjoːrʊ̃]; "ancestral custom" [1] or "way of the ancestors"; pl.: mores, cf. English "mores"; maiorum is the genitive plural of "greater" or "elder") is the unwritten code from which the ancient Romans derived their social norms.

  5. Encoding/decoding model of communication - Wikipedia

    en.wikipedia.org/wiki/Encoding/decoding_model_of...

    Once more, Castleberry demonstrates the negotiated code at play in a modern-day television show. In Breaking Bad, protagonist Walter White's wife Skylar leaves him after she discovers that he is a methamphetamine cook, and many viewers had negotiated "an acceptance of Walter's sins, while communicating negative discourse concerning Skylar".

  6. Moralia - Wikipedia

    en.wikipedia.org/wiki/Moralia

    The Moralia include On the Fortune or the Virtue of Alexander the Great, an important adjunct to Plutarch's Life of the great general; On the Worship of Isis and Osiris, a crucial source of information on Egyptian religious rites; [2] and On the Malice of Herodotus (which may, like the orations on Alexander's accomplishments, have been a rhetorical exercise), [3] in which Plutarch criticizes ...

  7. Robin Murphy Williams - Wikipedia

    en.wikipedia.org/wiki/Robin_Murphy_Williams

    Robin William's established what he believed encompassed the 9 core values that drove the American individuals in 1970 before adding 3 more in 1975. He presented them in this manner: Equal opportunity, achievement and success, material comfort, activity and work, practicality and efficiency, progress, science, democracy and enterprise and ...

  8. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    This can result in more value being applied to an outcome than it actually has. An example of this is the IKEA effect, the tendency for people to place a disproportionately high value on objects that they partially assembled themselves, such as furniture from IKEA, regardless of the quality of the end product. [30]

  9. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes. [ 6 ] : 38–39 Logos is also related to the rational appeal that the speaker uses to persuade his/her or their audience through the usage of patterns , such as facts, statistics, and data, also known as informational processing.