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  2. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).

  3. Big Idea (marketing) - Wikipedia

    en.wikipedia.org/wiki/Big_Idea_(marketing)

    Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.

  4. Account planning - Wikipedia

    en.wikipedia.org/wiki/Account_planning

    Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels.

  5. 9 Unique Business Ideas - AOL

    www.aol.com/finance/9-unique-business-ideas...

    3. Custom Apparel Prints. Another up-and-coming successful business venture is screen printing. This is a great opportunity for those looking to launch a T-shirt or clothing business, as it can be ...

  6. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  7. 15 Clever Passive Income Ideas to Help You Make Money ... - AOL

    www.aol.com/15-clever-passive-income-ideas...

    Get Started with Affiliate Marketing If you already have a website, blog, or social media channel with a lot of traffic, affiliate marketing could be an easy way to add income.