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Last summer, Red Lobster made $20 endless shrimp a permanent menu item. Endless shrimp was a successful annual limited-time offer for Red Lobster for 20 years.
At the time, former CEO Jonathan Tibus was forced to make one harsh cut before they subsequently filed Chapter 11 bankruptcy in May – knocking the $20 endless shrimp special from the Red Lobster ...
One of the major blunders made by Red Lobster was its $20 endless shrimp promotion. While the deal made quite the splash with customers, the company suffered millions in operating losses.
Business tends to slow down at Red Lobster locations during the third and fourth quarters, so its parent company, Thai Union, launched a new promotion. For $20, customers could eat as much shrimp ...
The most eye-catching manifestation of that sin, as my colleague Marisa Gerber reported, was the chain's experience with its $20 all-you-can eat shrimp promotion, which attracted families that ...
Red Lobster’s new 35-year-old CEO is opening up about the restaurant chain’s all ... the company made endless shrimp a permanent menu item, leading patrons to eat more shrimp than the ...