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Reverse marketing is the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. [1] Usually, this is done through traditional means of advertising, such as television advertisements , print magazine advertisements and online media .
Reverse innovation or trickle-up innovation is an innovation seen or used first in the developing world, before spreading to the industrialized world. The term was popularized by Dartmouth professors Vijay Govindarajan and Chris Trimble and General Electric's Jeffrey R. Immelt .
Demarketing may be considered “unselling” or “marketing in reverse”, which includes general and selective demarketing. [1]Although the concept of demarketing lacks a precise theoretical definition, it refers to an attempt by the firm to discourage all or some of its customers from making purchases either temporarily or permanently.
This reverse marketing approach is used by television broadcasters to advertise the stations themselves. Schumacher lists three specific principles: grabbing the viewers' attention, establishing emotional involvement with the audience, and maintaining the viewers' interest as the cornerstones to acquiring and maintaining market share.
Consumer-to-business (C2B) is a business model in which consumers (individuals) create value and businesses consume that value. [1] For example, when a consumer writes reviews or when a consumer gives a useful idea for new product development then that consumer is creating value for the business if the business adopts the input.
In addition, the use of a reverse similarity heuristic can be a highly valuable marketing tool. For example, when Nintendo wished to launch its Nintendo Entertainment System (NES) in the United States, it did so in the middle of a video game depression; Atari had managed to make video games one of the least popular American pastimes. Initial ...
Modern marketing and advertising strategies use similar techniques. Although these studies have not been consistently shown in laboratory settings, and the results are often inconclusive, reverse psychology is often considered a controversial topic, and results from experiments are not always consistent.
Negative option billing is a business practice in which customers are given goods or services that were not previously ordered, and must either continue to pay for the service or specifically decline it in advance of billing.