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Blue Chip stamps were a loyalty program for customers, similar to discount cards issued by pharmacies and grocery stores in the digital era. A customer making a purchase at a participating store (typically grocery stores, gasoline stations, and pharmacy chains) would be given stamps in proportion to the dollar amount of the purchase.
The practice of retailers issuing trading stamps started in 1891 at Schuster's Department Store, Wisconsin. [3] At first, the stamps were given only to customers who paid for purchases in cash as a reward for not making purchases on credit. [1] Other retailers soon copied the practice of giving trading stamps that could be redeemed at the ...
S&H Green Stamps Booklet covers. S&H Green Stamps was a line of trading stamps popular in the United States from 1896 until the late 1980s. They were distributed as part of a rewards program operated by the Sperry & Hutchinson company (S&H), founded in 1896 by Thomas Sperry and Shelley Byron Hutchinson.
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The cards were lighter and less bulky than letters and they were all the same size. The result was that they occupied less than one third of the space required by the same number of letters. To the public there were also advantages. They were simple and cheap making them an instant success. [2] Britain had a half-penny rate to begin with.
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