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Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...
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The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009. [1]In September 2011, Bill Strauss, the former CEO of Provide Commerce (which operates sites such as ProFlowers), became ShoeDazzle's CEO. [2]
Charles & Keith adopted a new business model for their label because they observed that the traditional model of selling shoes purchased from wholesale suppliers was unsustainable. [4] To emerge from intense competition, the company started designing their own shoes in 1997 based on customers' feedback. [ 5 ]
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Skechers donates new shoes to children in need worldwide through its Bobs charity program. The shoes support Head Start programs, education foundations, homeless shelters, disaster relief and 501(c)(3) organizations. [31] Bobs also supports animal welfare groups including Petco Love and Woodgreen Pets Charity. [32]