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  2. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    If both the advertisement made 40 years ago and the exact same advertisement made today contain the same speaker with the same credentials (ethos), and the same arguments with the same logic (logos), and they both appeal to the same emotions and the same values (pathos), but the reception is completely different, then what has changed is the ...

  4. Ethos (disambiguation) - Wikipedia

    en.wikipedia.org/wiki/Ethos_(disambiguation)

    Ethos generally refers to a culture's guiding ideals. Ethos may also refer to: E-Theses Online Service (EThOS), a service of the British Library; Environmental and Thermal operating systems (ETHOS) Flight Controller, for the International Space Station; Ethos, a mode of persuasion which appeals to the authority or honesty of a speaker

  5. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Book II gives advice for all types of speeches. Aristotle's Rhetoric generally concentrates on ethos and pathos, and—as noted by Aristotle—both affect judgment. Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion.

  6. List of university and college mottos - Wikipedia

    en.wikipedia.org/wiki/List_of_university_and...

    Many colleges and universities have designated mottos that represent the ethos and culture of that institution. Argentina. University Motto Language Translation

  7. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    ethos Aristotle's theory of character and how the character and credibility of a speaker can influence an audience to consider him/her to be believable—there being three qualities that contribute to a credible ethos: perceived intelligence, virtuous character, and goodwill pathos

  8. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Pathos is a term most often used in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods

  9. Ethos, pathos and logos - Wikipedia

    en.wikipedia.org/?title=Ethos,_pathos_and_logos&...

    Retrieved from "https://en.wikipedia.org/w/index.php?title=Ethos,_pathos_and_logos&oldid=744774517"