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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  3. Entrepreneurship - Wikipedia

    en.wikipedia.org/wiki/Entrepreneurship

    Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones.

  4. Small business - Wikipedia

    en.wikipedia.org/wiki/Small_business

    Social media has become an affordable route of marketing for small businesses. It is a fraction of the cost of traditional marketing and small businesses can do it themselves or find small social marketing agencies that they can hire out for a small fee. Statistically, social media marketing has a higher lead-to-close rate than traditional media.

  5. Business development - Wikipedia

    en.wikipedia.org/wiki/Business_development

    In practice, the term business development and its actor, the business developer, have evolved into many usages and applications. Today, the applications of business development and the business developer or marketer tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and ...

  6. New business development - Wikipedia

    en.wikipedia.org/wiki/New_business_development

    In the traditional definition of business development, new business development is mostly seen as growing an enterprise, with a number of techniques.The mentioned techniques differ, but in fact all of them are about traditional marketing.

  7. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    7 Marketing management: ... The Marketing strategy is a plan that shows how the firm's marketing activities ... published in the areas of innovation and entrepreneurship;

  8. Startup company - Wikipedia

    en.wikipedia.org/wiki/Startup_company

    A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. [1] [2] While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to go public, startups are new businesses that intend to grow large beyond the solo-founder. [3]

  9. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders. Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.