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  2. Persona (user experience) - Wikipedia

    en.wikipedia.org/wiki/Persona_(user_experience)

    Here, the illustration person called Femi is a persona used online. A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a potential end user. [1] Personas represent the similarities of consumer groups or segments.

  3. Persona - Wikipedia

    en.wikipedia.org/wiki/Persona

    Personas are also used in user experience design, known as user personas. Alan Cooper introduced personas in his book, The Inmates Are Running the Asylum (1998). Cooper play-acted fictitious characters in order to help solve design questions. [39] These personas need to be based on user research and can also be described in narrative form. [40]

  4. User experience design - Wikipedia

    en.wikipedia.org/wiki/User_Experience_Design

    User experience design is a user centered design approach because it considers the user's experience when using a product or platform. [2] Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research.

  5. User-centered design - Wikipedia

    en.wikipedia.org/wiki/User-centered_design

    User-centered design (UCD) or user-driven development (UDD) is a framework of processes in which usability goals, ... personas, scenarios, and essential use cases.

  6. Extreme users - Wikipedia

    en.wikipedia.org/wiki/Extreme_users

    The first academic recognition of extreme users can be seen within Interaction Relabelling and Extreme Characters: Methods for Exploring Aesthetic Interactions. [5] [1] Through its citing of specific studies in the use-cases of personas, it brings to fruition how many studies had been citing the use of extreme characters within their product design without realising its academic potential.

  7. Usage-centered design - Wikipedia

    en.wikipedia.org/wiki/Usage-centered_design

    Usage-centered design is largely based on formal, abstract models such as models of interaction between user roles, UML workflow models and task case and role profiles. . Usage-centered design proponents argue for abstract modelling while many designers use realistic personas, scenarios and high-fidelity proto

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  9. Empathy map - Wikipedia

    en.wikipedia.org/wiki/Empathy_Map

    Empathy map helps to picture user's situation as well as to consider what future researches might be needed. Persona is more definite and formal. In order to generate a well-build persona for addressing needs and problems, the team needs to conduct in-depth research. Personas are better leveraged later on in the process.