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The restaurant industry is a notoriously difficult one in which to thrive due to competition and trends. In a recent update on its Food Price Outlook for 2022, the U.S. Department of Agriculture...
For example, a sweet, flavored yogurt drink would be a new product, but milk in a new flavor (such as chocolate strawberry) would be an extension of an existing product. There are three steps to both developing and extending: generate ideas, screen ideas for feasibility, and test ideas for appeal.
Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, and emails. [1] [2] [4] [5]
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Media is a basic technology that restaurants must stay up to date with. Fast food restaurants are far more advanced technologically than standard restaurants, as it is acceptable to sacrifice human interaction for fast service and results. However, for a traditional restaurant, adding in self-serving kiosks for example is not an ideal advancement.
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related to: creative marketing ideas for restaurants examples