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The commercials were closed with a voice-over from actor Eddie Barth, who read the slogan, "Lite Beer from Miller: Everything you've always wanted in a beer. And less." [21] The then-recently retired New York Jets running back Matt Snell was the first person to appear in Miller Lite's first commercial in 1973. [citation needed]
The Miller Brewing Co. unveiled a new football-related advertising campaign to effectively replace the Man Law ads starting the week of September 2, 2007, to coincide with the start of the 2007 NFL Regular Season.
High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, along with several ...
Light beer (sometimes spelled lite beer) is a beer, usually a pale lager, that is reduced in alcohol content or in calories compared to regular beers. [1] Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full ...
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On March 21, 2019, MillerCoors sued Anheuser-Busch for false advertising, arguing that the commercial was attempting to mislead health-conscious consumers into thinking that corn syrup and/or high fructose corn syrup (another ingredient not used in Coors Light nor Miller Lite, but is used in other AB products) is an ingredient present in the ...
In 2022, Constellation Brands, which produces beer, wine, and spirits from brands like Modelo and Corona Extra, debuted Corona Sunbrew 0.0%. AB InBev, which produces drinks for 500 global brands ...
In the United States, most mass-market light beer brands, including Bud Light, Coors Light, and Miller Lite, have 4.2% ABV, less than ordinary beers from the same makers which are 5% ABV. [ 19 ] In Sweden, low alcohol beer is either 2.2%, 2.8% or 3.5%, and can be purchased in an ordinary supermarket whereas normal strength beers of above 3.5% ...