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In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [18] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
Low alcohol content can also result in a less expensive beer, especially where excise is determined by alcohol content. [10] This is the primary definition of the term in countries such as Australia, Canada, and Scotland. In Australia, regular beers have approximately 5% alcohol by volume; light beers may have 2.2–3.2% alcohol. [11]
High Life Light is 34 calories less than the original "Champagne of Beers" and is 4.1% alcohol by volume; High Life is 4.6%. A Journal Sentinel file photo of Miller High Life Light.
In the United States, most mass-market light beer brands, including Bud Light, Coors Light, and Miller Lite, have 4.2% ABV, less than ordinary beers from the same makers which are 5% ABV. [ 19 ] In Sweden, low alcohol beer is either 2.2%, 2.8% or 3.5%, and can be purchased in an ordinary supermarket whereas normal strength beers of above 3.5% ...
Billed by the longtime light beer brand as having "the same great taste as Miller Lite, only without the beer," the new Beer Mints ($5 for a tin of 40 mints) go on sale online at ...
According to the WSJ, recent sales of Bud Light, the No. 1 seller in America, have fallen 5.5%, while Heineken, the No. 9 brand, fell 15%. So Miller Lite tries to sell you on costly beer in a box
In 1941 Coors introduced a lower-alcohol beer called Coors Light. [1] [2] The beer was discontinued after one year on the market.Coors Light was reintroduced in 1978 to compete with Miller Lite as a "diet beer".
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [2]